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Influencers: intimacy for sale

Soy cámara online

Screenplay, realization and editing: Carolina Zuluaga (Elisava)
Language: Spanish
Duration: 3min 19s
Synopsis: Influencers use their children as a way of earning money. As sociologist Steve Fuller has said, the distinction between work and leisure is going to disappear, to the extent that people will be interacting with machines throughout the whole day. Maybe we won’t be doing conventional jobs, instead life itself will be the work that provides us with our income. At what price? This program examines the way that influencers on social media use their children to sell products or services via paid content, and the fact that their followers find it impossible to distinguish between a genuine moment in their lives and sponsored content.

13 April 2018