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Memefest 2021

A celebration of digital folklore and humour on the Internet


It’s time once again for Memefest, the cultural event that takes a light-hearted and cathartic look at humour on social media. In this third edition of the festival, and after months of social distancing and a lot of screen time, Memefest is back with more momentum than ever, offering a meeting point for followers of memes and digital culture to come together.

19.00 | COVID Catharsis
Marc Sarrats and Ainhoa Marzol

Laughter has a social component. Some philosophers have suggested that it could spring from a shared expression of relief after danger, and as we know, social media is often flooded with memes in the wake of tragic events. It’s the human way of facing up to what we cannot understand, sharing it with others and finding a way to release tension. After a year and a half of pandemic, what could be better than some humour as collective catharsis to shake off our demons for a while?

We want this first performance to be a collective story about the pandemic, as seen through the memes and viral content that are already part of our imaginary. That’s why we’re bringing in the comedian Marc Sarrats to run through the memes that helped us get through the pandemic. The journalist and digital culture expert Ainhoa Marzol will be in charge of selecting the pandemic memes.


19.30 | Hook, line and sinker!
Alba Lafarga and Janira Planes

The Internet is a place full of complex and unregulated relationships between creators, audiences and corporations. We propose a journey through the dysfunctional aspects of the “far west” of the new creative industry – self-exploitation, political toxicity, waves of hate, unrestrained advertising, burnout... as well as potential brilliant escapes and hacks to turn it all around.


20.00 | I, meme
Samantha Hudson and Christo Casas

The artist Samantha Hudson talks about her experience as a creator of humorous and political content on social media, interviewed by the journalist and anthropologist Christo Casas.


21.00 | Tiktok, from screen to stage
Núria Guiu and Daniel Moreno Roldán

With a billion active users worldwide, TikTok is the social network par excellence for dance and choreography, repetition, mixing and copying. Memetics at its best. And what better way to wind up the digital folklore fest than dancing like dedicated TikTokers? The choreographer and dancer Núria Guiu, the artist Daniel Moreno Roldán and two TikTokers have come up with a special closing performance for Memefest, based on Núria Guiu’s project Ciberexorcisme. A performance where the mechanisms and choreographic tools of TikTok will be brought to the stage, moving from an individual, flat and digital format to a common, physical and collective space. Will you dance?

Related contents


The Golden Age of Memes

Ainhoa Marzol

During the pandemic, memes have offered a way to cope with the crisis and weave a collective narrative.

Read the article

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