GRAPA 1. AdTech Constellations

AdTech Constellations is an artistic project by Joana Moll that investigates the workings of the main internet business, AdTech advertising technology, from its visible to its intangible layers. The project aims to promote ethical and sustainable practices in the industry. Its notebook brings together and relates the start of Joana Moll’s artistic process in the form of interviews with the artist by Clara Piazuelo, the calendar of actions carried out, Antonio Gagliano’s diagram of the network of supports woven within the framework of the project and a text by cultural theorist Matthew Fuller that analyses the potential of Joana Moll’s project to portray the crises of our present-day world using a poetic language.

Authors: Joana Moll

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