Liliana Arroyo

She holds a degree in Sociology from the Autonomous University of Barcelona, a PhD in Sociology from the University of Barcelona and is a specialist in Digital Social Innovation. She currently teaches at the ESADE business school.

She was Director General of Digital Society in the Government of Catalunya (December 2022 - October 2024) and Head of Innovation in the Digital Technology Societies area of the i2cat Foundation. Her professional activities have always encompassed the world of research, teaching and dissemination. She has participated on the research teams of projects with social impact in different areas of sociology. She is also a member of various advisory boards in academic, cultural and third-sector entities and has a decade of experience as an independent consultant.

She has contributed to news publications such as Ara, El Periódico and El País and on radio and TV programmes on RAC1 and TV3, among other broadcasters. She has also published the non-fiction work Tu no ets la teva selfie. 9 secrets digitals que tothom viu i ningú explica (Pagès Editors), and more recently, the book ¿Bienvenido metaverso? Presencia, cuerpo y avatares en la era digital (Nuevos Emprendimientos Editoriales) on the value of presence in the digital era.