Why We Like Being Told Stories?

Jose Valenzuela takes a look at the history of narrative: from oral storytelling to the reading of books, cinema and television to role-plays, TV series and virtual reality. Supports and formats may change but our love of fiction remains intact. What happens in our brain when we read and explore a story in different analogue and digital supports? What are the pros and cons of each medium? Which offer greatest involvement? And the most complete immersion?