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Strategies for The Distribution of e-books on The Internet

Margarita Guerrero (Bookwire)



The aim of this workshop is to help independent publishers understand the keys to the success of marketing e-books on the Internet. How can we market electronic books in stores worldwide, simply and easily? What kind of pricing policies encourage demand? How to design a good digital marketing campaign? We’ll be analysing these questions and presenting cases that can serve as a model.

Participants: Margarita Guerrero

This activity is part of Kosmopolis 2015, Kosmopolis

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