Bookshops and Survival Strategies

For some books, tactile tablets have become a great ally for experimenting with new market formulas and new products that are more than just eBooks. The digital publication of enhanced books is now a distribution reality for magazines and literature, with a potential of almost 900 million tablet-users worldwide. Appbooks are books that include multimedia contents and exploit tablets’ interactive possibilities, and online markets offer stories for children and adults, books of poetry, adaptations of works or cinema. This workshop gives an overview of the foremost local studios and productions, presents the most suitable tools for developing this type of project, and explains the basic guidelines for self-editing and self-publishing these products.