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Multidisciplinary fiction design studio

Superflux create worlds, stories, and tools that provoke and inspire us to engage with the precarity of our rapidly changing world.

Founded by Anab Jain and Jon Ardern in 2009, the Anglo-Indian studio’s early work brought speculative design approaches to new audiences, working for some of the world’s biggest companies like Microsoft Research, Sony, Samsung and Nokia.  

Over the years, the studio has gained critical acclaim for producing work that navigates the entangled wilderness of our technology, politics, culture, and environment to imagine new ways of seeing, being, and acting. The studio’s partners and clients continue to grow, and include Government of UAE, Innovate UK, Cabinet Office UK, UNDP, Future Cities Catapult, and Forum for the Future.

The studio’s work has received international recognition with honours such as the Award of Excellence ICSID, UNESCO Digital Arts Award, and Grand Prix Geneva Human Rights Festival, as well as awards from Apple and the UK Government’s Innovation Department, and its projects have been exhibited internationally including at MoMA New York, V&A Museum, Science Gallery Dublin, National Museum of China, Vitra Design Museum, and Tate Modern.

Update: 14 September 2017


Has participated in

Artists Talk

A journey beyond the end of the world

After the End of the World