Santos Palazzi
Director of the Mass Market and Digital Area at Grupo Planeta
Santos Palazzi has a degree in Business Studies and an MA in Business Administration from ESADE. He started out at Bassat, Ogilvy & Mather advertising agency and went on to the multinational Sara Lee.
In 1998 he joined Grupo Planeta (Barcelona) as head of marketing in the publishing division. In later years, among other posts, he has been general manager of Planeta, launched the Booket paperback line and took part in the takeover and management of Minotauro and Área Cultural, including Paidós, Crítica, Ariel and Oniro.
He is currently responsible for children’s and young people’s literature, paperbacks and comics. For the last six years, he has directed the digital development of the publishing division, managing a digital catalogue of over 8,000 titles and negotiating agreements with principal national and international online bookstores. He is also responsible for developing new initiatives to promote the discovery and visibility of Grupo Planeta authors and publications in the digital environment. He forms part of the founding team of Libranda, the leading digital distribution platform in Spain and Latin America.
Update: 20 February 2015