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Barcelona Tomorrow

The Prosperous Metropolis

Day Four “Barcelona Tomorrow”


Free with pre-booking

The economic model and the generation of wealth in the metropolis of the future form the central theme for day four of the “Barcelona Tomorrow” process.

Over the past decades, the metropolis of Barcelona has set in motion a gradual process of the reconversion of its economy toward a model based on services, knowledge and innovation, and tourism. What direction should it take in the next decade? What corrections do we need to make to this model? In that vein, the Barcelona of 2030 will need to respond to key challenges, such as increasing the supply of quality employment without excluding the younger generations or eroding their job security, incorporating the social economy and the reduction of inequality into the city’s roadmap, evaluating a possible reindustrialisation and relocation of services, and attracting high-growth companies and businesses.

The fourth day in the participatory process “Barcelona Tomorrow”, organised by the Barcelona Metropolitan Strategic Plan, curated by Pilar Conesa and Elena Costas, and coordinated by Marc Garcia, includes three roundtable debates with local and international experts, and it will end with a conversation moderated by the university platform

The event can be followed online via the Barcelona Tomorrow platform and the CCCB’s Public Space website.


09:30 – 09:40 a.m.

Jordi Martí Grau, president of the executive committee of the PEMB and vice president of strategic planning for the AMB.

Oriol Estela Barnet, general coordinator of the PEMB.

9:40 – 11:15 a.m.
A new economic model for 2030 based on innovation and knowledge

09:40 – 10:20 a.m. Natalia Urtubey, director of Small Business and executive director of Imagine Boston 2030.

10:20 – 11:15 a.m. Debate

Carme Poveda, director of economic analysis for the Barcelona Chamber of Commerce.

Marta Continente, manager for Innovation and Digital Transformation at the Barcelona City Council.

Caterina Biscari, director of the ALBA Synchrotron.

Helena Torras, managing partner at PaoCapital.

Moderated by: Albert Closas, journalist for TV3.

12:00 – 13:45 p.m.
Distributed prosperity in 21st-century metropolises

12:00 – 12:45 p.m. Sarah Longlands, CEO of CLES - Centre for Local Economic Strategies.

12:45 – 13:45 p.m.: Debate

Vicente Guallart, founder and director of IAAC – Institute for Advanced Architecture of Catalonia, director of Valldaura Labs.

Marta Angerri, councillor for the presidency at Foment del Treball Nacional.

Marie Faye, president of Diomcoop.

Lluís Torrens, director of the Area of Social Rights, Global Justice, Feminisms and LGTBI of the Barcelona City Council.

Moderated by: Patrícia Álvarez, journalist for Betevé

4:00 – 5:45 p.m.
Inclusive, quality employment

4:00 – 4:35 p.m.: Jovana Karanović, founder and director of Reshaping Work. 

4:35 – 5:45 p.m.: Debate

Gregori Cascante, founding partner at Daleph and CEO of Ingeus.

Xavier Ros, executive vice president of Human Resources and Organisation at SEAT.

Toni Mora, president of the CTESC – the Catalan Labour, Economic and Social Affairs Council.

Neus Pons, managing director of the foundation BCN Formació Professional.

Moderated by: Pilar Garcia, economic journalist for Catalunya Ràdio.

6:15 – 7:30 p.m.
Future Dialogues: No city for young (wo)men. Organised by

Elena Álvarez, national spokesperson for Avalot (UGT).

Pau Vila, Institut Ostrom Catalunya.

Moderated by: Laura Casserres, member of


This activity is part of Barcelona Tomorrow

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