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Albert Garcia Pujades

Albert has many years’ experience in the application of advanced marketing techniques. He was involved in the beginnings of relational marketing in Spain (Client Director at Lorente Estrategias, the first relational marketing agency in Spain) and was in at the start of the Internet in Spain (Marketing Director at Grupo Intercom, later Director of Marketing at eresMas, a second Internet portal and ISP). He was also a founder member and Director General of Ogilvy Interactive in Spain.

His latest phase started almost by accident as consultant to a startup (Nikodemo Animation), later becoming a shareholder, entrepreneur and chief executive of Nikodemo, better known to the public as the creators of Calico Electrónico.

He has devoted over 10 years to the teaching of marketing and new media. At present, as well as Chief Executive of Nikodemo, he is the academic coordinator and lecturer on the master’s programme of Direct and Digital Marketing at the Idec-UPF, and an amateur blogger with, which gives him the chance to share lots of things and talk about them, particularly themes related to innovation, marketing and business.



Has participated in

I+C+i. Multiplatforms

With Jordi Ferrerons, Marc Mateu, Sebastian Mery, Joan Pons, Albert Pujades and Adrià Serra.