morning and afternoon

Smart City Branding

"Global trends and their impact in the big cities" Smart cities to Smart Citizens. The Smart concept will be linked strongly to the knowledge economy to avoid the paradox of generating "stupid people" instead of "intelligent citizens". The environment is very Smart, CITIES are also Smart; Barcelona is also Smart, city branding is also Smart.


Directed by: Silvia Sivera, Faculty of Information and Communication. Universitat Oberta de Catalunya, and Juan Carlos Belloso, Director at Future Places - Place Image, Competitiveness and Development

The Present Continuous, The Electromagnetic Spectrum, Open Science, Psi Particle, Art Now, Eco Factor, Emerging Culture, Cybersphere, New Activism


Consortium of the MenÚndez y Pelayo International University of Barcelona
Towncouncil of Barcelona