NOW is a reflection on the present based on the scientific, technological, artistic, social and spiritual transformations that are taking place at the start of the 21st century. It is a process of research, creation and dissemination that aims to bring together different local and international agents involved in the actions that are promoting a change of paradigm in the information and knowledge society and in globalised cultures.
Ese instante inaprensible que llamamos presente es un tema que afecta a nuestra concepción de la vida y el mundo. Tiene ramificaciones filosóficas, científicas, artísticas, sociales, políticas y espirituales. NOW no pretende negar la existencia del tiempo, pero sí llamar la atención sobre los mecanismos de regresión y proyección que siguen influyendo en nuestra cultura.
La intensa dinámica de cambios simultáneos que afectan actualmente al planeta Tierra y a las especies que lo habitan no deja demasiado margen para la postergación o la nostalgia. La sonda del presente quizá sirva para explorar desde nuevas perspectivas las producciones culturales y también puede facilitar una síntesis generalista de los paradigmas emergentes.
The metaphor that unifies
NOW converts the electromagnetic spectrum into a great metaphor (or semantic matrix) that acts as a condenser of contents and facilitates the communication and reception of the project. The range of frequencies generated by electromagnetic fields - from the lowest-level radiations that do not alter the structure of matter to the highest which modify it substantially - allows an innovative thematic setting and at the same time can be converted into a first-class instrument for expression.
The majority of issues dealt with in this project are linked with a fringe of the electromagnetic spectrum: the great territory of invisible reality already colonised in part, and at the same time, the still unexplored terra incognita.