27 October 5.00 p.m. - 8:00 p.m.

28 October 11.00 a.m. - 2.00 p.m. / 5.00 p.m. - 6.30 p.m.

Transmedia Narrative Design

Workshop and Debate

Transmedia narratives are those that develop the narrative thread across different formats – blogs, television, social networks, videogames, books, etc., each of which represents a different entry point into the same story. Within the context of Transmedia Week 2014, the CCCB is hosting this activity of a practical nature that offers an approach to transmedia narrative applied to the fiction field.

The transmedia narrative design workshop, conceived and taught by Carlos A. Scolari, will be based on Design Thinking dynamics, following a process that runs from the consideration of objectives to the final presentation, and includes phases of brainstorming. The workshop aims to give participants the basic tools to develop their own project. In the closing session, which will be open to the public and feature the participation of Montecarlo and Laura Borràs, the works produced during the course of the workshop will be presented.


27 October

Workshop, with Carlos A. Scolari.

5:00 p.m. – 5:15 p.m. // Introduction to transmedia narrative design.
5:15 p.m. – 6:15 p.m. // Transformations of the media ecology – Transmedia narratives and fiction.
6:15 p.m. – 8:00 p.m. // Practical activity

28 October

Workshop with Carlos A. Scolari. Presentation and debate with C. Scolari, Laura Borràs and Montecarlo.

11:00 a.m. – 11:30 a.m. // The transmedia bible: from idea to pitching.
11:30 a.m. – 2:00 p.m. // Practical activity
5:00 p.m. – 5:30 p.m. // Presentation of the transmedia projects developed in the workshop. OPEN SESSION.
5:30 p.m. – 6:30 p.m. // Final debate: from hypertext to transmedia. OPEN SESSION.