at .7.30 p.m. on TVE’s La 2 channel

SOY CÁMARA. The CCCB’s Programme (25)

# Videocracia. Ficción y Política (Videocracy. Fiction and Politics)

Videocracia. Ficción y Política (Videocracy. Fiction and Politics), 29’41’’

This programme explores the role and the evolution of TV commercials in electoral campaigns, based on the personal diary of Roberto Alfa, a leading international expert in political communication who was murdered in Guatemala in 2008. Using interviews with people close to Alfa and with the collaboration of foremost political marketing analysts, this latest episode of “Soy Cámara” delves into the relations between fiction, politics and banality in an audiovisual context increasingly dominated by the cultivation of emotions.

Script and direction: Jorge Luis Marzo and Arturo “Fito” Rodríguez. Production and editing: Juan Carlos Rodríguez