Friday 15 March, 17:00

Martín Gómez (Elojofisgon.com)

Market Niches as an Alternative to the Publishing Sector - BookCamp talk

Thanks to web 2.0 creation environments, nowadays publishing companies that are occupied with specific niches can easily identify the readers that format part of them, approach them, find out their needs and expectations based on interaction, and make decisions that respond to these in a suitable fashion.