10 a.m. to 2 p.m.

3rd Conference on Innovation and Cultural Dissemination

We are currently immersed in a cultural transformation that responds to the practice affecting all cultural agents and involves a gradual change in the conceptual approach of genres and formats, working methodologies, processes of representation, and styles of production and post-production. Three interrelated themes offer a fairly simple definition of the future scenario of a new culture:


1. The influence of collaborative digital technologies and 2.0 philosophy are reshaping the processes of conception, production, representation and archiving of cultural activities.

2. The gradual virtualization of centres and museums is an unstoppable process that involves far-reaching reflection about multiplatforms, multimedia convergence, virtual exhibitions and meta-exhibitions.

3. This new scenario is marked by a return to materiality, the rehabilitation of artisan processes and a new presentiality, with all the effects and paradoxes produced by the post-digital vector.

This triangulation helps to explain how the unity between the physical and the virtual is becoming indissoluble and why the great demand for participation could become a collective process in a shift from contribution to co-creation. Each of the states or vectors of this new cultural trinity can lead to lengthy and involved discussions, but it is also a radical activation of a process of change that is only just beginning. The conference aims to map this change of paradigm, exploring each of the themes tabled in an attempt to grasp this new complex, open, mutating context.



10 a.m. // Mapping the change. Introduction by Juan Insua (Head of Projects, CCCB Lab)

A review of the first year of the CCCB LAB offers some profound reflections on the changes taking place in the realm of culture. The insights are rich and complex enough to draw off-the-cuff conclusions, but an overview will help to situate the challenges facing us. The talk is divided into five sections: 1) What does innovation mean? 2) Getting involved 3) Distributed networking 4) Virtual scenarios 5) A new horizon.



10.45 a.m. // Curatorship, networks and participation. Beryl Graham

Artists are in the forefront of the use of social media and networks to create new forms of artistic work, including self-distribution, mass participation and collaboration. These are forms in which the audience can become not just participants, but even curators, presenting new challenges and opportunities for cultural management and institutions.



11.45 a.m. // BREAK


12 midday // Emergence, art and artificial life. Joan Soler-Adillon (UPF)

In a context where concepts such as complexity, dynamic processes and emergent phenomena are used so freely, we need to create a genealogy of the concept of emergence and place it in a context in the interactive medium. With this aim, this talk takes a look at the history and uses of the concept and some of the more relevant pieces of A-Life art.



1 p.m. // Virtual subjectivities and augmented reality. Roc Parés (UPF)

The new digital information and communication technologies (ICT) are starting to piece together the interactive medium. In this medium, humankind is developing new cultural competencies which, over and above reading and writing, will serve to extend our field of experience. In this session, we look at the concepts of virtual subjectivity and augmented reality, and explore the specific properties of the interactive medium, beyond the prevailing metaphors of the book and the museum.